Scott Mitchell

Chief Commercial Officer, H-E-B

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Scott Mitchell is currently serving as H-E-B’s Chief Commercial Officer, where he is responsible for Marketing/Advertising, Merchant, Retail Media, Own Brand, and E-commerce Merchandising.  Scott joined H-E-B in 2008 and has held leadership positions in Global Sourcing, Merchandising, Procurement, Own Brands, and Store Operations.

Before joining H-E-B, Scott began his career as an Officer in the United States Air Force. In his final assignment, he taught undergraduate courses at the United States Air Force Academy in Colorado Springs. He later worked in the management consulting industry with projects in assortment planning and global sourcing.

Scott received his Bachelor of Business Administration from the University of Georgia, a Master of Science from the US Air Force Institute of Technology, and a Master of Business Administration from Duke University.

Headshot of Scott Mitchell

Council Membership


Scott is a member of The Coca‑Cola Retailing Research Council. This council’s research focuses on large stores with a mix of grocery and fresh items, such as supermarkets and supercenters.

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Industry Channels


View research for Large Stores

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