Jeff Burrell

VP, Retail Engagement, NACS

NACS logo

Jeff has 25 years of the major oil and convenience retail experience across fuels, marketing, operations, and sales. He has extensive industry experience with senior executive positions at Travel Centers of America, Alimentation Couche-Tard/Circle K and BP. He is currently at NACS as the Vice President, Retail Engagement , Research and Education. In this role, he is responsible for running all retail membership and engagement for convenience retailers and major oil companies. He also is responsible for all content and education for events and the NACS Executive education programs as well as all research, products and services NACS provides for the industry.

He earned a B.S. degree from the University of Pittsburgh, an M.B.A. from the University of Phoenix and a Master’s in marketing from Northwestern University’s Kellogg School of Management.

Headshot of Jeff Burrell

Council Membership


Jeff is a member of The NACS Coca‑Cola Retailing Research Council. This council’s research focuses on convenience stores.

snacks and drinks

Industry Channels


View research for Convenience Stores

drinks in a fridge