John Newsome

Senior Director, Strategic Planning & PMO – Retail, The Coca‑Cola Company

John Newsome has stepped into the role of Senior Director, Strategic Planning & PMO – Retail. He most recently led eCommerce Strategic Initiatives for Retail, where he built the enterprise digital commerce strategy and led the development of omnichannel performance reporting. In this role, he also led transformation across digital shelf creative, assortment strategy, and capability development. 

John brings diverse CPG experience in brand management, innovation, media investment, and business delivery. At Serta Simmons Bedding, he helped lead the turnaround of a leading U.S. mattress brand. He started his CPG career at Procter & Gamble, where he built branded entertainment retail activations and later managed business delivery for the Braun shave brand. He began his career at CNN as a U.S. News Editor and Associate Producer for Anderson Cooper 360°. 

He holds an MBA from Georgia Tech and a bachelor's degree in journalism from the University of Georgia. 

A proud Atlantan, John is an avid cyclist, culinary enthusiast, and a ten-season member of the Atlanta Symphony Orchestra Chorus, with performances at Carnegie Hall and contributions to two Grammy® Award-winning recordings.