Marvin Vines

Vice President Industry Leadership, Retail North America Operating Unit, The Coca‑Cola Company

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A veteran of the Coca‑Cola Company for 29 years, Marvin is a seasoned leader with the proven ability to develop winning strategies and inspire teams to achieve sustainable growth. He currently serves as Vice President, Industry Leadership, Retail for Coca‑Cola North America Operating Unit. He is responsible for creating and cultivating c-suite level relationships with most strategic retail partners and industry leaders.

Prior to his current role, Marvin served as Group Director, National Sales, leading the Aramark account team, where he was responsible leading his team to drive sustainable growth with Aramark, the third largest concessionaire in the world.

Marvin’s various other roles in Coca‑Cola range from finance to sales analysis to deal management and negotiation.

Marvin holds a bachelor’s degree in Accounting from North Carolina A&T State University in Greensboro, NC. He was also recently appointed to the University of North Georgia Foundation Board of Trustees.

He and his wife Camille have been happily married for three years and have a blended family of 5 children and 6 grandchildren. Marvin and Camille currently reside in Alpharetta, GA.

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Council Membership


Marvin is a member of the Coca‑Cola Retailing Research Council, which conducts research on people & culture, shopper insights, technology, and sustainability in the retail space.

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Industry Channels

Large Stores

Studies focus on stores with a broad mix of grocery and fresh items, such as supermarkets and supercenters.

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Convenience Stores

Reports examine issues of importance to the entire convenience store industry.

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