Michael Sansolo

Research Director, CCRRC

Countless studies and years of work with some of the world’s most innovative companies gives Michael Sansolo a unique and diverse view of the changing nature of trends impacting shoppers, employees, competition, economics, supply chains and management. A long-time senior vice president of the Food Marketing Institute and now a consultant, speaker and author, Sansolo has traveled the globe working with companies on adjusting to new market conditions.

He currently serves as the research director of the Coca‑Cola Retailing Research Councils of North America, working with these groups on emerging business topics such as social networking, emerging technology, store management and changing consumer wants and needs.

Sansolo recently authored Business Rules! a collection of diverse and useful lessons in business success. Stories are gathered from companies of all sizes and lessons from professional sports, Broadway Theater, a New York City catering company and pop star Lady Gaga.

Previously, Sansolo co-authored The Big Picture: Essential Business Lessons from the Movies, a book that identifies creative lessons in leadership, marketing and workplace dynamics gleaned from movies as varied as The Godfather and Young Frankenstein. Topics in the book include ethics, brand building, crisis management, outside-the-box thinking and diversity. Sansolo also writes a weekly column on wide-ranging business trends for www.MorningNewsBeat.com, a daily blog with nearly 35,000 readers.