THE ONLINE FRESH FOODS OPPORTUNITY IN ASIA PACIFIC

Asia Pacific, 2016

The Online Fresh Foods Opportunity in Asia Pacific examines why connected urban Asia Pacific region shoppers continue a disproportionate rate of purchasing fresh foods categories in stores.

Examining original research with shoppers in 9 cities across the Asia Pacific region, the report identifies common barriers for online fresh food purchases in the current environment. Beyond the identified barriers, the report reveals changes that these same shoppers want to see from online offers across the region. Given the enormity of the opportunity and the number of variables that can be improved, the report identifies a wide range of options for Asia Pacific retailers to consider across a defined digital shopping ecosystem.